EmailOctopus Free Plan: Limits, Features, and When to Upgrade
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EmailOctopus’s free Starter plan is genuinely usable: up to 2,500 subscribers and 10,000 email sends per month, with no credit card and no time limit. EmailOctopus reiterated in July 2026 that the free plan is not going away.
The free plan is best for a small list or early newsletter that wants to learn the platform before paying. The main reason to upgrade is not “the trial ended.” It is that your list, sending volume, branding, reporting history, automation requirements, or other Pro features outgrow Starter.
EmailOctopus free plan at a glance
| Limit / feature | Starter |
|---|---|
| Subscribers | Up to 2,500 |
| Email sends | Up to 10,000/month |
| Time limit | None |
| Credit card | Not required |
| Landing pages/forms | Included, with plan limits/branding differences |
| EmailOctopus branding | Present on free |
| Reporting history | More limited than Pro |
What can you actually do on the free plan?
- Build and send campaigns
- Manage contacts
- Create forms and landing pages
- Use segmentation
- Explore automation
- View reports within Starter’s limits
- Test the editor and workflow without a payment deadline
When should you upgrade to Pro?
- Your list exceeds 2,500 subscribers.
- You need more than 10,000 sends per month.
- You want to remove EmailOctopus branding.
- You need Pro-only automation features such as multiple triggers.
- You need the additional reporting/history or account features listed on the current pricing table.
How does the free plan compare with competitors?
| Platform | Free-plan headline |
|---|---|
| EmailOctopus | 2,500 subscribers and 10,000 sends/month |
| Kit | Up to 10,000 subscribers and unlimited broadcasts, with creator-specific conditions/features |
| Sender | 2,500 subscribers and up to 15,000 sends/month |
| beehiiv | Up to 2,500 subscribers and unlimited sends, plus newsletter/site features |
| Brevo | 300 sends/day and up to 100,000 stored contacts |
The numbers alone do not determine the winner. Kit and beehiiv bundle creator features; Sender offers more free sends; Brevo uses a daily sending limit; EmailOctopus focuses on a simple email-first experience.
EmailOctopus free plan FAQs
Is EmailOctopus free forever?
EmailOctopus currently says Starter has no time limit, and in July 2026 publicly reiterated that its free plan is not going away.
How many subscribers can I have for free?
The current Starter plan allows up to 2,500 subscribers.
How many emails can I send for free?
The current limit is 10,000 email sends per month.
Do I need a credit card?
No. EmailOctopus says the free plan does not require a credit card.
